David Armano of Critical Mass discusses the concept of "micro-celebrity" in his Brand U.O presentation and outlines five essential components for elevating your own brand.  His "5 B's of Building Brand U.O" include the following:

• Be Ubiquitous: Create multiple streams of "you"
• Be Social: Effectively manage your "social systems"
  
• Be Interesting: Write, photograph, share, giv
• Be Remarkable: Do something worthy of remark
• Be Yourself: Let your personality shine through

Armano's insights are increasingly relevant considering the proliferation of celebrity built on social media, web 2.0, and a host of other Internet related buzzwords.  The most enjoyable part of Armano's presentation, however, is the transcendent nature of his "5 B's." 

Analyze any celebrity with longevity regardless of era or available media outlets. Thinking of someone?  They probably are a unique individual complete with connections and creations worth discussing.  My immediate example is pre-Internet Jazz musician Miles Davis, a man persevering through LP's, radio, and dance halls to TV and cassette tapes.  Davis contributed to countless recordings (Interesting) prior to reaching celebrity and even stalked jazz legends like Charlie Parker until they agreed to provide tutelage (Social and Ubiquitous).  His unique sound (Remarkable) changed Jazz on several occasions, most notably through the Birth of the Cool, Kind of Blue, and Bitches Brew (More Remarkable).   Miles protested injustice toward African American musicians resulting in jail and battle wounds (Yourself).

Thanks David for help defining the intrinsic personal aspects of notoriety.



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