Marty Hitzeman
Director of Operations

Marty Hitzeman is Director of Operations at Zocalo Group, Omnicom's (NYSE: OMC) only Word of Mouth Marketing Agency. Marty oversees Zocalo Groups development, application and use of technology in the Word of Mouth Marketing space. These technologies include Zocalo Group's proprietary Zocalo Squares, used to create an online community, Zocalo Net, an "On-demand" database to manage company and/or brand-specific Eminent Influencers, Determined Detractors and Brand Evangelists, and Data acquisition of B2C peer influencers and B2B industry influencers using using Zocalo Group's proprietary Influencer Index. These digital tools help Zocalo Group create sustainable conversations between a brand and their most ardent advocates to encourage brand evangelism.