Patrick Rooney
Partner

As a partner and co-founder of Zocalo Group, Omnicom's (NYSE: OMC) only Word of Mouth Marketing Agency, Patrick Rooney works with a wide range of technology, financial service, not-for-profit, education and business to business companies to drive sustainable conversations and recommendations for their brands. From word of mouth advertising, buzz marketing, brand evangelism and influencer marketing, Patrick shares his observations, insights and thoughts on the nature, direction and evolution of business to business word of mouth marketing.