Paul Rand
President, CEO

As the President and CEO of Zocalo Group, Omnicom's (NYSE: OMC) only Word of Mouth Marketing Agency, Paul Rand works with a group of the industry's leading professionals to help companies drive sustainable conversations and recommendations for their brands.  Based on his insights on creating Word of Mouth Advertising programs for organizations ranging from the Fortune 50 to emerging enterprises, and from his role as Vice President of the Word of Mouth Marketing Association (WOMMA), Paul shares what's working, what's coming and what's hype.