Ryan Rasmussen

Zocalo Group Sr. Analyst 

Ryan is a digital native in the purest sense.  The speed with which he adopts emergent technologies is matched by his ability to understand the underlying nature of the communities that support those technologies. He has earned the trust of many top influencers by facilitating collaborative innovation and ideation online, and continues to shape the future of authentic online engagement strategy.

As Sr. Analyst at Zocalo Group, Ryan Rasmussen works directly with communities on behalf of clients to prime brand evangelists and identify new opportunities for sparking conversation. In addition, he plays a pivotal role in brainstorming creative strategies for current and new business, is chief architect of their Digital Footprint methodology for measuring multi-generational digital impact, and helps lead Zocalo's Digital Influence Group, an internal innovation team. Prior to joining Zocalo Group , Ryan developed a full-blown digital word-of-mouth evangelist network on behalf of Levenger, a national catalogue retailer.  He created a new position within the company charged with striking persistent, meaningful relationships with advocates throughout blogs, forums, social networks, photo and video sharing sites, and virtual environments like Second Life.   

Ryan understands bloggers because he is one.  At CollaborativeIdeation.com, he writes about the impending human impact of deep technologies and pervasive computing, and about the Long Now Foundation and Augmented Cognition.  He has co-authored two books on digital influence - The Age Of Conversation, and The Age Of Conversation II.  Most recently, he was featured in the July 2008 issue of Insight Magazine, in an article titled, "Co-Creation Theory:  Brainstorm, Innovate, And Create The Ultimate Customer Experience."