Archives

2008.12.23: WOMMA Living Ethics Update
2008.12.17: Is it ethical to target WOM marketing efforts to minors?
2008.12.16: Social Media Takes More Than Adding Water
2008.12.10: 7 Questions To Ask Prior to Community Launch
2008.12.10: Google...Tell me what I am looking for!
2008.12.05: Invitation Only Online Engagement?
2008.12.04: Disclosure is not enough
2008.12.01: Reaching Audiences in Social Networks Requires New Thinking
2008.11.18: Now, That's Fast Motrin Relief
2008.11.17: Cuban Remains Silent...His Community Roars
2008.11.16: Motrin Has Sustainable Word of Mouth With Moms -- Just Not Kind They Were Hoping For
2008.11.11: Zocalo Group is an SOB
2008.11.04: Corporate Blogging: When Traffic Does Not Matter
2008.11.03: Digital Word of Mouth in Social Graphs
2008.10.24: Social Media -- it's everywhere, man...
2008.10.23: You Are What You Measure
2008.10.22: This Will Always Be True
2008.10.22: Social Media Meets PR -- Conference Call Oct. 30
2008.10.20: Will Britney Tweet Twitter to Fame (Or will Lauren)?
2008.09.17: Does Branding work? Apparently for cattle.
2008.09.15: The Most Dangerous Game: Free Products
2008.09.12: Did I See You Online Last Night?
2008.09.11: A New Conception of "Direct" Marketing
2008.09.08: Defining Sustainable Word of Mouth
2008.08.19: Co-Branded Widgets...it's 3 million louder!
2008.08.17: Making WOM relationships meaningful
2008.06.23: HDTV....Hidden opportunity for Word of Mouth
2008.06.21: Widgets - Straight Outta Brooklyn
2008.06.18: Seesmic : A look back
2008.06.16: PRSA Chicago Event on WOM and Social Media
2008.06.08: Brands Doing It Right
2008.06.06: Word of Mouth not Viral Marketing
2008.06.06: WOM and Technology
2008.05.29: There is no such "place" as the Marketplace
2008.05.28: The "Transactional" Brand Evangelist
2008.05.27: Internet Memes: ROFL with indigenous viral content
2008.05.22: Going Where The Heat Is...The Twitter Phenomenon
2008.05.10: WOMM-U Opening Comments
2008.05.05: Making Social Media Measurement Mean Something
2008.04.28: How do you get your advertising talked about...when people aren't paying attention?
2008.04.20: Disclose or Go to Jail?
2008.04.13: What's in a Name? For Brands...Everything!
2008.04.13: Articulating a Brand's Positioning in a Rough Economy
2008.04.13: WOM Tops All When Influencing Consumers
2008.03.28: Economic Impact of WOM?
2008.03.10: Freedom of Speech is Alive and Well in Washington
2008.03.02: What Marketing Studies Don't Ask, but WOM Practitioners Should
2008.02.18: In a Sluggish Economy, Keep Your Consumers Close and Your Influencers Closer
2008.02.14: Can business-to-business WOM be truly effective?
2008.01.22: Engage With Compelling Content; Don't Interrupt with Annoying Ads
2008.01.10: 2008 CES a Sign of the Times
2008.01.07: Caucus in the Kitchen
2008.01.06: WOM and The Elections
2008.01.04: Online Communities Increasingly Important
2007.12.27: Booz Allen Study: Marketing is Conversation
2007.12.08: Facebook backlash -- getting a bit harsh ...
2007.12.05: Shifting Focus to B2B WOM
2007.12.02: Target and Buzz Marketing. Whoops.
2007.12.01: Well, Facebook, that didn't take long
2007.11.23: Facebook's Beacon May be Breakin
2007.11.15: A Billion Worth of WOM, Please
2007.11.10: WOM to be 50+% of All Marketing Budgets Within Next Five Years

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